After perusing the internet for a new website to analyze, I came across Nudge – a design studio based in Charleston, SC. I was attracted to the design of this website mainly because of its simple design. Before I go into a more detailed analysis, here are some screen shots of the website.
At the very top of the website home page, you can find the links ‘Work’, ‘Studio’, ‘What We Do’, and ‘Journal.’ Underneath these links is a small yet bold blurb of information about Nudge, which gives the viewer a general understanding or introduction of the company. Below the text are a group of images (current or past clients) and the viewer can hover over each of the images to get more information about that particular project (see the second image above or visit the website).
The color scheme is a white background with black text and gray accents (some of the boxes). The typography is composed of three different typefaces – ‘nudge’ (looks like handwriting), sections of the website (‘work’, ‘what we do’, etc.), and the body copy (the text that makes up the paragraphs). Overall, the typography is very easy to read throughout the website and the variations of typography make the website very organized.
The feel of the website is professional and simple, which resonates with the audience – potential new clients that are looking to hire Nudge for a new project. Its ease of navigation attracts new clients and showcases current and past projects. Using photos and different typefaces throughout the website creates a consistency and creativity embedded in the Nudge brand.
One of the biggest takeaways from this website is the simplicity of design and emphasis on visuals. Its organization and grouping of images on the home page attracts viewers and entices them to continue exploring the website for more information. For some reason, I had the idea that I couldn’t have a white background for my website; however, I think Nudge really demonstrates how to design a successful website with a white background with black text and using images to add color to the site.
“The greatest ideas are the simplest.” – William Golding, Lord of the Flies