Let’s Go Rally!

After combing the web for some intriguing websites, I found that A LOT of them were boring with interesting content. More exploration landed me in the midst of a nifty website that fascinates me: http://rallyinteractive.com/

Screenshot 2013-10-07 at 10.35.00 PM

This website, called Let’s Go Rally, has a user interface that blows my mind. The main focus of this site was its fluid shape movements; it uses mainly triangles to display its content (which I’m still not sure is exactly).

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When scrolling over these triangles, they move and display text saying “explore tid bits..”

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..and upon clicking, shape-shifts into a circle displaying how many views, likes, and feedback this particular post has received. It also includes a link that leads to said post.

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The navigation of this site could not be any more user friendly. I always know where I am because there are only four different pages, that are clearly labeled and highlighted when inside: the home page, about page, a page showing clients, and a contact page.

So you click up at the top of the browser to switch pages:

at the tippy top,                    Screenshot 2013-10-07 at 10.40.25 PM

or on one of these arrowsScreenshot 2013-10-07 at 10.40.33 PM

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The top clearly has “About” highlighted.

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I really like this minimalistic approach at navigation, as well as the simplistic colors of black and white, aside from the color in the triangles. This smooth sliding design creates a site that gives the viewer something interesting to see (their product) and information they are lusting for (the side pages) all navigational in a pretty appealing way. Moving pictures and links are ALWAYS something that makes me look at all of the links. I also really enjoy the way that the designers places their product at the bottom of every page, always available to the consumer.

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This site, through its particular typography and text, is trying to relate to its customers, consumers, and viewers on a personal level. In the “About Us” section, they talk about being three normal guys just trying to signal boost their clients. In their client section, their header looks like this:

Screenshot 2013-10-07 at 10.56.23 PM

I would really love to capture this elegant fluidity that Let’s Go Rally exhibits. I don’t want my viewers to get lost or overwhelmed; therefore, I need to have something stimulating like the moving pictures, that remain ambiguous until clicked. I also really like the huge black font on a white background. It’s clear, crisp and sleek. Although animation like on this site would be extremely desirable, even just being creative with the changing pictures as links would be a great addition to a simple web design. Not that my site is going to be simple (no promises).

-Cody

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