After combing the web for some intriguing websites, I found that A LOT of them were boring with interesting content. More exploration landed me in the midst of a nifty website that fascinates me: http://rallyinteractive.com/
This website, called Let’s Go Rally, has a user interface that blows my mind. The main focus of this site was its fluid shape movements; it uses mainly triangles to display its content (which I’m still not sure is exactly).
When scrolling over these triangles, they move and display text saying “explore tid bits..”
..and upon clicking, shape-shifts into a circle displaying how many views, likes, and feedback this particular post has received. It also includes a link that leads to said post.
The navigation of this site could not be any more user friendly. I always know where I am because there are only four different pages, that are clearly labeled and highlighted when inside: the home page, about page, a page showing clients, and a contact page.
So you click up at the top of the browser to switch pages:
The top clearly has “About” highlighted.
I really like this minimalistic approach at navigation, as well as the simplistic colors of black and white, aside from the color in the triangles. This smooth sliding design creates a site that gives the viewer something interesting to see (their product) and information they are lusting for (the side pages) all navigational in a pretty appealing way. Moving pictures and links are ALWAYS something that makes me look at all of the links. I also really enjoy the way that the designers places their product at the bottom of every page, always available to the consumer.
This site, through its particular typography and text, is trying to relate to its customers, consumers, and viewers on a personal level. In the “About Us” section, they talk about being three normal guys just trying to signal boost their clients. In their client section, their header looks like this:
I would really love to capture this elegant fluidity that Let’s Go Rally exhibits. I don’t want my viewers to get lost or overwhelmed; therefore, I need to have something stimulating like the moving pictures, that remain ambiguous until clicked. I also really like the huge black font on a white background. It’s clear, crisp and sleek. Although animation like on this site would be extremely desirable, even just being creative with the changing pictures as links would be a great addition to a simple web design. Not that my site is going to be simple (no promises).