The Power of a Link

The website I chose to analyze is http://www.urbotip.com/#!/city/257/pittsburgh. I was really impressed by the entire composition of the website for many reasons. I think the main thing that appealed to be is the uniformity of sites yet the way the scene seems to change as you scroll. I plan on analyzing the home page in three different sections for this review.

Screen Shot 2013-10-07 at 7.30.04 PM

Initially, the background and scheme of the web is very basic. The pink brings different aspects of the site together, and all of them are interactive. This makes the navigation easy to find. The bottom left corner looks like a page turning, which is a neat idea.

Screen Shot 2013-10-07 at 7.30.17 PM

The second section has links to different sub-pages. I really enjoy the rounded font and the way it flows with the circular links. When you drag the mouse over the circles, they raise up, which adds to its appeal. The designer did a great job ordering the links in chronological order and providing visual similarities between every aspect.

Screen Shot 2013-10-07 at 7.30.31 PM

The last part resembles the tab of a folder. It, too, has the circular links with intriguing pictures. I like the darker grey of the background, because it contrasts well with the white lettering.

Overall, I think the consistency of the site is what makes it so appealing. It is meant to be a fun design aimed at an informal audience. Its purpose is to provide as much information in possible in an organized manner. The extensive use of links helps achieve this goal. One suggestion I have for this site would be to not have so much scrolling because there is a good chance the viewer wouldn’t scroll all the way down. From this site I plan on using the high level of interaction and the neutral main colors with some bright colors incorporated to help the organization of the site.

– TS

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